Originally posted at http://vaynermedia.com/2010/03/extending-the-story/
Well said Gary! Why shout from the soapbox (paying sick money to boot) and not getting anything other than “hopeful brand recognition”. Put out a commercial that says anyone who tweets the word “StarbucksRules” gets a DM with a coupon code for a free latte.
Seriously that way you know who they are, send them the DM have them fill out the little Name, Email, Age Range, Male/Female, How often do you Starbuck? AND VOILA golden ticket. Find your passionate tribalfolk, and reward them, they will tweet to end for you. (And Facebook your good name!)