Originally posted at http://vaynermedia.com/2010/03/extending-the-story/

Well said Gary! Why shout from the soapbox (paying sick money to boot) and not getting anything other than “hopeful brand recognition”. Put out a commercial that says anyone who tweets the word “StarbucksRules” gets a DM with a coupon code for a free latte.

Seriously that way you know who they are, send them the DM have them fill out the little Name, Email, Age Range, Male/Female, How often do you Starbuck? AND VOILA golden ticket. Find your passionate tribalfolk, and reward them, they will tweet to end for you. (And Facebook your good name!)


Originally posted as a comment
by CSpencerReynolds
on VaynerMedia using DISQUS.