Being an AVID Facebooker, I have wondered what is the difference between Facebook Pages (where you can ‘Become a Fan’) and Facebook Groups (that you ‘Join this Group’) after searching around online this is what I found that made sense to me, and allowed me to decide on a Facebook Page for my business presence on Facebook: QuestioningSuccess.

Facebook allows for 2 networking tools:

  1. Creating/ joining a Facebook group;
  2. Creating/ joining a Facebook fan page.

While the major differences become evident only after you try out.  I have created several groups and a couple pages and here is what the real difference comes down to…

First and foremost the 2 major differences include:

  1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example);
  2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

Now let’s go into some details:

Key Feature Facebook Page Facebook Group
“Ugly” URLs No Yes
Hosting a discussion Yes Yes
Discussion wall, and discussion forum Yes Yes
Extra applications added Yes No
Messaging to all members Yes Yes
Visitor statistics Yes (”Page insights”) No
Video and photo public exchange Yes Yes
“Related” event creation and invitation Yes No
Promotion with social ads Yes (never tried it) No

To conclude:

  • Pages are generally better for a long-term relationships with your fans, readers or customers;
  • Groups are generally better for hosting a (quick) active discussion and attracting quick attention.
(Acknowledgments- Much of this post content originated from