Being an AVID Facebooker, I have wondered what is the difference between Facebook Pages (where you can ‘Become a Fan’) and Facebook Groups (that you ‘Join this Group’) after searching around online this is what I found that made sense to me, and allowed me to decide on a Facebook Page for my business presence on Facebook: QuestioningSuccess.
Facebook allows for 2 networking tools:
While the major differences become evident only after you try out. I have created several groups and a couple pages and here is what the real difference comes down to…
First and foremost the 2 major differences include:
Now let’s go into some details:
|Key Feature||Facebook Page||Facebook Group|
|Hosting a discussion||Yes||Yes|
|Discussion wall, and discussion forum||Yes||Yes|
|Extra applications added||Yes||No|
|Messaging to all members||Yes||Yes|
|Visitor statistics||Yes (”Page insights”)||No|
|Video and photo public exchange||Yes||Yes|
|“Related” event creation and invitation||Yes||No|
|Promotion with social ads||Yes (never tried it)||No|
- Pages are generally better for a long-term relationships with your fans, readers or customers;
- Groups are generally better for hosting a (quick) active discussion and attracting quick attention.